• Hi, I'm Batu

    I am a co-founder, innovation junkie and UX evangelist.

Get started


I am a co-founder,
innovation junkie
and UX evangelist.

About Me


I am in the process of becoming a professional in creating unique experiences with brands.

My Profile

Who am I?

I am a person whose curiosity about innovation and user experience (UX) has grown continuously over the last couple of years. I realized that a brand’s purpose in today’s world is not only to represent the company but also to act as a source of inspiration for its customers and employees.

Coming from a business background and diving into the human-centered design field I can easily connect the dots between the two very different worlds. I have strong empathy towards customer needs and can match them to the company’s strategy to create real business value.

I have an eye on the detail, love bringing people together, and delivering wowing products with an awesome, inspiring team.

Official proof of knowledge:
I hold a Master in Human Computer Interaction Design (HCID) and a Bachelor in Business Administration.

Seeking a creative way to solve existing problems is what keeps me energized and drives my motivation. To keep a healthy work-life-balance I love to travel around the world, have a self-cooked dinner with friends or practice freediving.

My credo: Design for emotions.

Some books you will find in my shelf if you stop by for a coffee...

  • Zero to One by Peter Thiel
  • The Design of Everyday Things by Don Norman
  • Hooked - How to Build Habit-Forming Products by Nir Eyal
  • Contagious by Jonah Berger
  • Managing Oneself by Peter F. Drucker
  • The Power of Now by Eckhart Tolle



Where I developed my sense for sexy design concepts and smooth usability.

2015 / Jan- Present

Accenture AG

IT Consultant

Establishing a design thinking mindset across the organization

  • Design thinking coach and spreading the mindset to break through outdated ways of collaborating and working together
  • Innovation workshops facilitator and guiding on average 6-12 attendees through the problem identification and solving process
  • Implemented a holistic innovation process to collect ideas and track their execution (scalable across other teams and organizations)
  • Build a user experience (UX) practice group to create new business opportunities in the UX field
  • Agile evangelist and accompanied a full transformation from waterfall to agile
  • Truly human activist to make Accenture more human
  • Career counselor for three junior-level consultants

Leading the user acceptance testing of UBS.com (front-end)

  • Project management with scope definition, effort estimation & tracking and regular status reporting to the leadership
  • Stakeholder management across an interdisciplinary team (involving four different companies)
  • Quality assurance lead for a customer facing web platform with high traffic
  • Test management for two projects with monthly release cycles
  • Team lead of four off-shore colleagues based in India

Project management office for two sub-projects

  • Regular project reporting to the leadership
  • Planning of monthly financial forecast
  • Effort estimation and resource management

2015 / Aug- Present

Hygienics.ch GmbH


Overall responsibility for IT and marketing

  • Customer experience throughout all touch points from pre-sale activities to after-sale customer service
  • Product design including package design and unboxing experience with several iterations and feedback loops
  • Setup of provocative and unconventional exhibition appearances to increase brand awareness
  • Planning and coordination of social media activities to increase fan-base and user engagement

2011 / Mar- 2014 / Dec

Novartis Pharma AG

Project Assistant in Commercial IT

Roll-out of 25’000 iPads to the sales force

  • Project planning and roll-out coordination
  • Formulation of use cases to identify their needs
  • Creation of user stories of possible scenarios

Setup of a mobile app factory

  • Requirements gathering through use cases and possible scenarios
  • Definition of the workflows of the key path scenarios
  • Vendor evaluation through pre-defined parameter to make it measurable

Digital transformation strategy

  • Support in long-term road map creation of the digital transformation strategy
  • Evaluation of other players in the pharma industry


  • Support in building a "minority report"-like social media monitoring in the corporate boardroom with social universe data visualization

Portfolio management

  • Financial monitoring and controlling of 30+ projects
  • Identification, development and improvement of workflows

2006 / Sep- 2011 / Feb

Novartis Pharma AG

Administrative Specialist
  • Organizing meetings, teleconferences and videoconferences
  • Taking care of hotel, flight and congress registration
  • Handling of expenses and reimbursements

"It is impressive to see Batu’s development at Accenture. He is definitively a quick-adapter as he switches easily between different clients and projects while continuously increasing his role responsibility."

Managing Director, Accenture AG

"Batu supported me in building a social media monitoring with universe data visualization for the board room. He brought customer-oriented views to the project which helped the team to focus on the right components of the solution."

Executive Director Next-Gen Analytics, Novartis Pharmaceutical Corporation

"The collaboration with Batu during the setup of the mobile app factory was great. He proved to be a true team player as there were several stakeholders involved in the process. In addition he showed high interest in the mobility topic which was at that time beyond his actual role responsibility."

Head Mobile Solutions, Novartis Pharma AG

"I experienced Batu as a highly open-minded and likeable person. Due to his natural way of dealing with people he was able to integrate himself easily into a rather complex team setup and has sustainably strengthened the bond between Accenture and the client."

Senior Manager, Accenture AG

"Batu was involved with me in the conception and build of a space with emerging technology hardware. His contribution was highly valuable as he supported us in the evaluation of available technologies and conceptual design of the room setup."

Global Head Digital Experience, Novartis Pharma AG

"I used to work with Batu on a daily basis and additionally to his technical know-how I always appreciated his outstanding soft skills. He showed a highly professional behavior and appearance towards clients, partners and other members of the top management."

Global Head Pharma IT and Commercial IT, Novartis Pharma AG



The institutions where the seeds of my brain were watered and tortured.

2017 / Apr- 2020 / Mar

University of Basel and
HSR Hochschule für Technik Rapperswil

Master's Degree in Human Computer Interaction Design
  • Master thesis: User research & interaction design concept for startup HYGGii (mental therapist app)
  • Study project: Interaction design concept for startup SnowHaze (anonymous VPN and free private browser)
  • Study project: User research for startup Think Yellow (gender lens investment platform)
2012 / Aug- 2014 / Sep

University of Applied Sciences Northwestern Switzerland

Bachelor's Degree in Business Administration
  • Major: Entrepreneurship
  • Minor: IT as a Business Enabler
  • Bachelor thesis: Development of a market access strategy for a Swiss startup
2009 / Aug- 2012 / Jul

Business School Basel

Professional Bachelor ODEC in Business Administration
  • Thesis: Social media marketing and its influence at Novartis

My Skills


I am passionate about a simple yet sophisticated user experience. Below is an extract of my current skill set.

  • 0%


    • HTML - advanced
    • CSS - basics
    • JavaScript - basics
  • 0%


    • Sketch - basics
    • Adobe Xd - basics
    • Axure RP - basics
  • 0%


    • Certified Professional for Usability and User Experience (UXQB)
    • Professional Scrum Product Owner I (PSPO I)
    • Professional Scrum Master I (PSM I)
    • Certified Professional for Requirements Engineering (CPRE)
  • 0%


    • Sarcasm - fluent
    • English - fluent
    • German - native
    • Turkish - native
    • Spanish - basics
    • French - basics



A collection of my first babies.


Contact Me


Get in touch via contact form or email me directly. I will get back to you as soon as possible.

Where to meet

Zurich, Switzerland

Say Hello

Email: hello@batuyilmazer.com
Phone: on request

Google Maps