Batu
Yilmazer

Driving user and revenue growth for the marketplaces product portfolio of comparis.ch. Playing a crucial role in propelling the success and expansion of different products by combining strategic thinking, analytical skills, and a deep understanding of consumer and market trends.

Market research & product strategy

• Staying informed about market trends, competitor products, and industry developments in the areas we act in: Real Estate, Mobility, Telecom
• Identifying opportunities for innovation and differentiation in the market
• Analyzing the market and identifying trends and customer needs
• Creating pricing strategies and developing profitable and competitive business models
• Working closely with PMs and POs to seamlessly integrating monetization strategies into the product development
• Conducting user interviews and experiments in close collaboration with UX and data teams to validate ideas early and find the right product-market fit

Communication & reporting

• Presenting growth strategies, results, and insights to internal stakeholders and C-level executives
• Clearly communicating the value proposition of the early-stage products or services to both internal teams and external customers to develop potential strategic partnerships

Metrics & goal setting

• Giving guidance to product managers in establishing Objective/Key Results (OKRs), as well as Key Performance Indicators (KPIs) and North Star Metrics to evaluate the success of growth initiatives
• Proposing goal setting for pilot initiatives aimed at validating the relevance of a potential growth initiative

Strategic partnerships

• Evaluating potential partnerships aimed at further developing existing products or future ones
• Identifying opportunistic collaborations useful to increase monetization or offer a service in a faster or more efficient way

Lead a brand new product from ideation to launch for the marketplaces area of comparis.ch

• Responsible for driving the product vision, product strategy, and product roadmap
• Created a profitable business model to over-achieve the expected revenue goals
• Collaborated closely with interdisciplinary product teams, other product managers, and management to deliver an innovative product with the agile methodology
• Pro-actively managed stakeholders and took over acquisition activities of new partners and customers
• Expressed my entrepreneurial drive and hands-on mentality with a strong self-responsibility towards my team, peers, leaders, company, product, and customers
• Work example: Built the first insertion process for comparis.ch and kickstarted a monumental business model shift from a pure aggregator business towards a double-sided marketplace business for the company.

Re-imagined and transformed the car buying experience by building new digital products and business models for Switzerland’s leading car marketplace autoscout24.ch

• Analyzed competitors and market trends to identify potential business opportunities relevant to the group strategy
• Proactively engaged with customers, team and stakeholders to identify problems to solve, opportunities for growth, and defined the product strategy
• Rapidly evaluated and de-risked ideas using experimentation and data and verified potential product-market fits to determine what is the right thing to build for our customers
• Worked closely with product design, tech, and other cross-functional teams to iteratively develop and launch a MVP on our high-traffic platform
• Took the lead for forming and validating hypotheses and defined KPIs to measure the success of the newly launched products
• Work example: Built the first “car subscription” aggregator in the Swiss market for AutoScout24. Developed a prototype in an early market with high growth potential to generate fast learnings and positioned AutoScout24 as a relevant player in this field.

Overall responsibility for product-market fit, sales, and scale-up

• Customer experience throughout all touch points from pre-sale activities to after-sale customer service
• Product design including package design and unboxing experience with several iterations and feedback loops
• Setup of provocative and unconventional exhibition appearances to increase brand awareness
• Planning and coordination of social media activities to increase fan-base and user engagement

Established a design thinking mindset across the organization

• Coached and spread the design thinking mindset to break through out-dated ways of collaborating and working together
• Facilitated several innovation workshops and guided on average 6-12 attendees through the problem identification and solution process
• Implemented a holistic innovation process to collect ideas and track their execution scalable across other teams and organizations
• Accompanied a full large-scale project transformation from waterfall to agile

Lead the user acceptance testing of UBS.com

• Project management with scope definition, effort estimation and tracking and regular status reporting to the leadership
• Stakeholder management across an interdisciplinary team involving four different companies
• Quality assurance lead for a customer facing web platform with high traffic
• Test management for two projects with monthly release cycles
• Team lead of four off-shore colleagues based in India

• Rolled-out of 25’000 iPads to the sales force
• Evaluated different vendors through pre-defined criterias
• Supported a long-term road map creation of the digital transformation strategy
• Evaluated other players in the pharma industry to create a competition analysis
• Supported the creation of a "minority report"-like social media monitoring in the corporate boardroom with social universe data visualizationFormulated use cases to identify their needs

• Organized meetings, teleconferences and videoconferences
• Took care of hotel, flight and congress registration
• Handled of expenses and reimbursements